Social Media Calendar
Plan a full week or month of on-brand social media content and let AI generate the visuals and captions for you.
What is the Calendar?
The Calendar is your AI-powered content planner. Instead of creating one post at a time, you set up a calendar for a specific platform and format, then let the AI fill an entire week or month with on-brand posts, captions, and images — all in one click.
Create a Calendar
Start by selecting the brand you want to create content for. Then choose 'Create new calendar'. You will be guided through a setup step where you pick the platform and format.
Calendar Setup
Choose a Platform
Each calendar is dedicated to one platform: Instagram, Facebook, or LinkedIn.
Choose a Format
Pick Feed Post (square/landscape) or Story (vertical 9:16). LinkedIn only supports Feed.
Name Your Calendar
Give it a descriptive name like 'Instagram Stories March' or leave it blank for an auto-generated title.
Platform
Format
Auto-Plan with AI
Once your calendar is created, click the sparkle button to open the AI auto-plan modal. Choose whether to plan a week (7 posts) or a full month (22 posts). The AI analyzes your brand website, colors, tone, and products to generate a strategic content plan.
Weekly Plan
7 posts — one per day. Pick any week with the week selector.
Monthly Plan
22 posts for a full social media month. The AI spaces them out intelligently.
Smart Filling
Already have some days filled? The AI only plans the empty slots, so nothing gets overwritten.
Fair Credits
You only pay credits for the posts actually generated, not for days that are already filled.
AI Auto-Plan
7 posts
22 posts
AI Generates Images & Captions
After planning, the AI generates a unique on-brand image for every post using your brand reference images, colors, and style. It also writes platform-appropriate captions — shorter for stories, longer for feed posts.
On-Brand Visuals
Each image matches your brand identity, uses your colors, and features your products faithfully.
AI Captions
Every post gets a ready-to-publish caption tailored to the platform and post type.
Content Strategy
Posts follow a content pillar rotation: product education, social proof, conversion, evergreen, and more.
Review & Edit
Click any day in the calendar to open the post detail. You can edit the caption, swap the image, change the theme, or regenerate. Everything is fully editable before you publish.
Manage Your Calendars
You can have multiple calendars per brand — one for Instagram Feed, one for Instagram Stories, one for LinkedIn, and so on. Switch between them from the calendar list, or delete ones you no longer need.
Pro Tips
Connect your social media accounts in the Brand settings to unlock the full potential of calendars — schedule posts directly or export them for your favorite scheduling tool.
Learn more about Social Connections